Stockport PPC Agency
Pay per Click Advertising Marketing & Management on Google and Bing
Are you Making the Most of your Advertising Budget?
Online advertising can be a minefield for the unwary, but with a little support and guidance your business can reap the benefits of efficiently targeted pay per click (PPC) advertising on Google Adwords and Bing Ads.
Pay per click is an auction-based online advertising system where website owners bid to position their advertisements so that they are seen and clicked by potential customers or viewers; as the name suggests, you are only charged once a person clicks your ad with their mouse button. However, the interfaces used by Google and Microsoft to manage PPC advertising can appear daunting, particularly to those who are not computer savvy.
360 Spin can lend you our experience and help you to understand and make best use of PPC for your business. We can fine tune your advertising campaigns to ensure you are not wasting your valuable advertising budget on the wrong type of customer or paying over the odds for each click.
Getting in with Google PPC
As you are probably aware, the industry leader in the world of PPC advertising is Google with their AdWords programme. Website owners can sign up for Google AdWords for free and immediately start designing text and display ads and setting up ad campaigns to show across the Google Search Network and/or the Google Display Network.
The Google AdWords platform is packed full of features and options, enabling advertisers to fine tune their campaigns to reach the right people on the right device at the right time and with the right message for their purpose. Managing your AdWords campaign requires making shrewd decisions with your allocated budget to avoid wasting money on clicks that won’t convert or bringing the wrong type of visitor to your website. If you have any doubts at all about how to run an effective AdWords campaign, please talk to us first; we offer a free consultation.
Why Bother with Bing PPC ?
There was a time when Google was frankly the only search engine worth a business owner’s attention and ad spend. That time has passed. In the last quarter of 2014, Bing, the search engine created by IT giants Microsoft, reported a 23% increase in paid search advertising to give them almost a fifth of the market share.
Bing Ads also offers some advantages over AdWords, including less competition; more affordable clicks (some businesses report spending a third less on advertising using Bing); better page positioning and more flexibility at the ad group level (AdWords targeting options are mainly set at the campaign level). On the other hand, some people prefer Google’s reputation for high quality traffic. 360 Spin can run you through all of your options to help you allocate your ad spend where it is most likely to bear fruit.
Trusted PPC Agency Support from 360 Spin
Here are just some of the PPC services 360 Spin can provide for you:
- Help you to set up your first AdWords or Bing Ads campaign.
- Ensure you are targeting the relevant demographic and scheduling ads when they are most likely to be seen.
- Assist you in writing a compelling text ad that will attract genuine clicks.
- Enhance the Quality Score of your AdWords ad to maximise ad impressions and minimise cost per click (CPC).
- Optimise your landing page to further increase your chances of converting clicks into real world sales.
PPC has the potential to supercharge the popularity of your website and 360 Spin are here to help you to get the most out of this powerful advertising platform.
Call 0161 610 9360 for a FREE Consultation on our PPC Agency Services for Stockport Greater Manchester