Are you looking to extend your online reach using social media advertising but unsure of which platform to use? Have you tried AdWords and Facebook but not yet found the best route to your customers? Perhaps LinkedIn advertising could deliver the results you need.
If your customers are among the 500 million plus active LinkedIn networkers then there are a number of options for reaching them through paid ads and sponsored content. LinkedIn is particularly suited to B2B advertising since its users are mainly business professionals.
How Does LinkedIn Advertising Work?
LinkedIn offers pay-per-click (PPC) and pay-per-impression text advertising via its Marketing Solutions division. As with many other social media advertising systems, LinkedIn Text Ads compete for visibility using an auction system. Promotion via Sponsored Content and Sponsored InMail messages (LinkedIn’s Premium messaging service) are also available.
In keeping with its professional image, LinkedIn allows marketers to target potential customers by job title, function or industry. There is no minimum budget requirement and campaigns can be stopped and started at any time for maximum flexibility.
In common with other social media platforms, LinkedIn Text Ads can be designed to maximise brand awareness or to trigger specific actions such as leaving an email address or completing an event registration form.
Try LinkedIn Advertising With 360 Spin Social Media Management
To help you take full advantage of social media opportunities, 360 Spin can provide a customised social media management service with LinkedIn advertising included in the mix. This can be an ideal solution for businesses who lack the knowledge and/or staff resources to run their own in-house operation.
If you prefer, we can provide you with a standalone LinkedIn advertising service enabling us to focus all of our energies on this one platform.
In either case, we will deliver a professional service based on sound social media strategy and evidence-based results.
Enrol in a 360 Spin Social Media Training Programme
If you prefer to retain complete control over your LinkedIn advertising campaigns but need a helping hand to get familiar with how it all works, 360 Spin offer comprehensive training.
Depending on your business needs, we can focus on one element of your social media marketing (e.g. setting up and running a LinkedIn advertising campaign) or widen the scope to include LinkedIn or social media in general, covering multiple platforms.
360 Spin social media training empowers you and your team to make the best business decisions with your online marketing spend.
LinkedIn Advertising And 360 Spin PPC Packages
As an alternative, we also offer a cross-platform PPC package which could feature LinkedIn advertising alongside other PPC campaigns (e.g. AdWords, Facebook Ads, etc.). This will help you to compare results while spreading your net as wide as possible.
If you are having trouble deciding exactly what your business needs, feel free to give us a call. We will be happy to listen to your business objectives and make suggestions as to your next step forward.
LinkedIn Advertising And Social Signals
SEO and social marketing are now closely entwined and LinkedIn can help you to 360 Spin on the wider internet.
In common with other social media platforms, engagement with your brand on LinkedIn creates social signals that are picked up on by Google and the other search engines. These signals will help your web pages, blog posts and other content to stand out as a valuable resource, improving your position on the search engine results pages (SERPs).
Regardless of your business sector, social media should be featuring in your marketing plans.
To find out more or for a free quotation, please contact us today.