Search Engine Marketing – SEM Services
Welcome to the Age of SEM
If you are looking to increase your website’s visibility, both through cost-effective online advertising and natural (organic) means, then 360 Spin’s search engine marketing (SEM) service is for you. 360 Spin also offer social media marketing to help your business make best use of the latest social platforms.
Search engine advertising began in the late 20th Century as a means for search engines to earn money from their service and quickly grew in popularity due to their effectiveness in driving traffic to websites. Today, this form of marketing has outstripped both traditional offline marketing and alternative forms of online advertising (e.g. banners) with IT giants such as Google and Microsoft dominating the marketplace.
SEO, SMM and PPC
For ease of understanding, SEM can be broadly divided into two separate strands: pay-per-click (PPC) and other forms of search engine advertising and search engine optimisation (SEO). Paid and natural forms of social media marketing (SMM) can be seen as a powerful addition to the mix.
PPC advertising, which includes Google AdWords and Bing Ads, is an auction-based online advertising scheme which allows individuals and organisations to bid on relevant keywords with the advertiser charged for every ad clicked. 360 Spin can help your business to create a PPC campaign, design compelling ads and select appropriate keywords, focusing on cost-effective budgeting.
PPC advertising also enhances a website’s SERP (search engine results page) listing by automatically placing the business above natural (organic) search results (e.g. those identified by the green ‘ad’ label on the Google search results pages). SEO is the process whereby a website achieves a high SERP listing because of its structure, content and popularity. SEO is a key component of 360 Spin’s SEM service and also helps to reduce the cost of PPC advertising (by increasing an ad’s quality score).
Finally, 360 Spin can help you to use social media channels, such as Facebook, Twitter, Instagram, LinkedIn and YouTube, to both increase brand awareness and drive sales through sponsored posts, tweets and videos together with naturally compelling content. Social media marketing can be a rich source of free publicity.
Keyword Research and Content Marketing.
Effective keyword research and fresh and engaging web content are vital components of good SEO. 360 Spin will combine our knowledge and experience of the SEM industry with your business expertise to generate those prime keywords that will stand the best chance of attracting a large number of the right type of visitors to your site.
By helping you to create unique and interesting content on your website, your visitors will be more likely to stay and browse while powerful social media and CRM integration will assist them in spreading the word for free via reviews, posts and tweets.
The quantity and quality of backlinks (links from other websites to yours) is another important factor in determining your place on the SERPs as it indicates to the search engines how reputable your website is. 360 Spin can analyse your existing links and make suggestions about how to attract further natural high quality links.
Analytics and other Back End Processes
With so many competing factors working together to determine a website’s ranking, it is important to quickly determine which strategies are working and which are not. This is achieved via various tracking tools and techniques collectively known as analytics. 360 Spin use tried and tested industry-standard analytics to identify where your effort and budget is most effectively being directed.
To find out more about our Search Engine Marketing SEM service, please call 360 Spin for a free and no-obligation consultation on 0161 610 9360.