Social Media Management
Let 360 Spin Transform your Social Media Output
If you don’t control your organisation’s social media then social media will control you, either by freezing you out of important industry conversations or by spreading – intentionally or otherwise – false messages about what your brand represents.
Social media should never be an afterthought and if you are finding it tough to keep on top of things – whether through lack of time or personnel – then it’s time to consider outsourcing your social media management to 360 Spin.
360 Spin’s team of experienced digital and social media specialists are on hand to jump in and kick start or revive your online presence; just give us a call and we’ll show you how.
Getting to Know your Business and your Goals
The very first stage of our work with you involves getting to know your business inside out because only then can we understand your social media needs. Together we can then combine knowledge of your brand identity and business goals with our social media expertise to agree an overall marketing and social media messaging approach.
At this strategic stage it is important for everyone to be clear about the plan of action. This is the time for raising plenty of questions, both about social media management and your business objectives and expectations, so that these can be fully explored and answered prior to the start of your campaign.
Fully Engaged Social Media Service
Central to our social media management service will be an agreement on the frequency of social media output. At the outset, we will agree a minimum number of posts per day, taking into account the specific platform involved. 360 Spin will then create all of the content required (i.e. written text and graphics) prior to posting.
Social media is highly interactive in nature and, unlike some social media management companies, we will not abandon you to deal with the responses. Some social media platforms (e.g. Facebook) actually reward businesses for prompt responses by enabling badges on your profile. That’s one reason why the 360 Spin social media management service includes full engagement (replies and interaction) as standard.
Social media enables businesses to get their message out there in near real-time but, on the flip-side, it has also made it easy for disgruntled customers to lash out about their poor experiences. If this should occur while we are managing your account, rest assured that we have a full complaint management procedure in place aimed at diffusing such situations and preventing bad publicity getting out of hand. With 24/7 monitoring of accounts and a dedicated account manager in place you will never again be in the dark about what’s being said about your business and brand – good or bad!
Monthly Reporting Schedule
Some social media management companies will talk the talk and churn out post after post with assurances that your company will benefit from increased brand awareness. While this may be true, progress should never be left to chance. By determining realistic aims and objectives at the outset and then interpreting data with industry-standard analytics tools, 360 Spin take the guesswork out of your social media activity.
All activities and progress will be presented back to you as monthly reports, enabling us to tweak our social media strategy as necessary to optimise results. As we keep ourselves updated with all the latest developments in the fast-paced world of social media, you will also be the first to know about any new social media channels that could work for you.
If you are looking to take or retake control over the online image of your brand with professional social media management, please call 360 Spin today on 0161 610 9360.
